National Trust - Art Direction

National Trust - Marketing Materials

Art Direction

National Trust - Art Direction

Branding Guidelines

National Trust - Branding Guidelines

Advertising

National Trust - Advertising

Art Direction

National Trust - Art Direction

National Trust /

We worked closely with the National Trust on their marketing requirements to promote the ongoing restoration work at Seaton Delaval Hall, a stately home of international importance recently acquired by the National Trust.

We designed a suite of fun images to highlight that the Hall will be under restoration for the next few years. The idea was to use images of works of art from the hall and superimpose construction imagery  (ie a statue holding a spade) onto them to highlight the construction work. This imagery was incorporated into comprehensive branding guidelines designed by ourselves which National Trust could follow when producing marketing materials for both print and digital.

Testimonial /

This is a significant project for us so it was important that we communicated what it was about very clearly to our visitors. By getting Solution Group on-board it meant we had a highly experienced agency to help us distil down the intricacies of the project into digestible elements through intelligent design work. This was a challenging project as we didn’t just need marketing materials that looked good, it needed to tell our audiences the story about the work, that could translate through to our volunteers, through to our newsletters, audio tapes and social media. They did not disappoint.

Property Manager, Seaton Delaval Hall

Services /

Art Direction /

Made in Gateshead.