Coming up smelling of roses

If eyes could hold their noses at photographs of garbage, they would. As it is, they just look away. Premier Waste, one of the largest waste management companies in the UK, required a different approach to stand out in a crowded market place. Our solution was to use beautiful illustration. Premier Waste's collateral is now striking and unique, their products are clearly differentiated and the whole package is an invitation for the eyes.

What we did