The Festival of the North East was a month-long celebration of North East creativity and innovation. The idea really began to take hold when renowned folk musician, Kathryn Tickell, began to talk to others in the region, she was soon joined by Lee Hall, Paul Smith and Antony Gormley as artistic advisors to the Festival’s team.
Solution Group were appointed to design and deliver all of the branding materials for this amazing inaugural Festival, we even got to decorate a double decker bus from top to bottom!
The branding followed the overarching concept of a double decker bus carrying the land marks of the North East on its roof. The bus and branding received considerable national coverage both on television and in print.
I’d highly recommend the work of Solution Group. Festival of the North East commissioned the company to design, develop and implement the branding and design of the Festival which took place in 2013 and involved over 200 events and activities. Everyone at Solution Group went out of their way to meet tight deadlines and to find creative solutions to a brand new initiative with multiple partners. Their creativity, knowledge and expertise shone throughout the entire process, to which they brought flair, innovative thinking and more than a sprinkling of good humour.
Festival of the North East 2013
Made in Gateshead.