Home Group are a social enterprise and a charity, one of the UK’s largest providers of high quality housing and supported housing services and products. Part of their operation is to offer housing for offenders on bail to help keep them out of prison.
We were approached to engage with this group who often have low literacy and a poor understanding of the services they have on offer. We demonstrated that video improved access for offenders with low literacy. We designed, shot and animated a series of videos to explain the benefits of serving your sentence in a 'BASS house' i.e. reoffending rates are a lot lower, avoiding a custodial sentence.
The series of films have been a great success and are constantly in use throughout the prison service and legal system.
We have also produced literature for the group to promote their housing and supported housing services, targeted towards helping some of society’s most vulnerable people take control of their own lives.
I would highly recommend Solution Group; following their work on brand development for our Ministry of Justice contract BASS and our Enterprise & Development division. They offer creative solutions, going above and beyond the brief, whilst understanding our need to remain in budget and working to tight deadlines. Solution Group take time to understand our target audience and provide designs and products to suit their needs.
Former Marketing Manager, Home Group
Made in Gateshead.