We were approached by the South Yorkshire Credit Union to help set-up a network of high street stores called ‘My Living’. The stores sell affordable household goods to customers with what they feel are fair repayment schemes (unlike certain other high street lenders).
We were asked by My Living to make the branding and messaging as transparent as possible so their customers knew exactly what was on offer paying particular attention to repayment figures making them clear and easy to understand to stop their customers potentially getting into any financial difficulties.
After researching the market place and the target audience we designed a friendly and easy to follow identity scheme using bright colours and simple messaging to help customers easily understand their offer. The designs are being rolled out across all stores nationally.
South Yorkshire Credit Union worked with Solution Group to develop a brand identity for their new ‘My Living’ range of showrooms which provide new affordable white and brown goods with fair repayment deals. We are delighted how Solution Group understood our target market and the need for the messaging to be clear and simple, appealing to our full range of customers. Solution were fun to work with offering us some great ideas, great knowledge and nothing was too much trouble for them.
Head of Development
South Yorkshire Credit Union.
Made in Gateshead.