We work with Newcastle Building Society helping them build their brand across all media. We’ve worked on numerous projects including printed literature, advertising, motorway signage, infographics, large exhibition stands, computer games and websites to mention just a few! For the last few years we’ve designed and built a computer game which is e-mailed at Christmas time to their client base. We design and build everything from the characters, the background environment to the technical back end build of the game. We designed the marketing materials for ‘The Big Talk’. A series of talks across the region offering advice on Pensions and Retirement Plans. This included a series of literature aimed at an older discerning market which clearly explained the offer. We worked on their exciting new ‘CustomISA’ campaign to design and build a website clearly explaining how the new ‘CustomISA’ product benefits savers by spreading their annual tax-free allowance across multiple ISA accounts. Our brief was to visualise this process in an easy to follow format. We did this by designing and building a website which allows you to see how all the different ISA’s perform alongside each other. By simply keying in the amount you have to invest and selecting how you want to invest, you can see how much interest you would make with each ISA in real time.
Solution Group listened to our brief carefully and worked with us very closely to allow us to create a facility that allowed us to market what we felt was a great service in a more efficient and straight forward way.
I believe the recognition in terms of the P.R. received, customers generated and award nominations speak for themselves in terms of the results of the CustomISA relaunch.
Head of Product Development, Newcastle Building Society
Made in Gateshead.