Universal Music Group - Illustration


Universal Music Group - Illustration


Universal Music Group /

Detroit Social Club were a band that broke out of the North East music scene into nationwide acclaim.

We were commissioned by Universal Music Group, their record label, to produce the band's website and early sleeve designs. The website needed to allow the band to engage with multiple social media platforms, both interacting with their fanbase and providing up to date news, music and information. We developed a solution which allowed the band to sync all of their social networking accounts and engage effectively with fans when on the road.

Testimonial /

As a band, Detroit Social Club were signed to Universal Records, and required an innovative, artistic website that complemented the musical product that fans and music consumers of the band expected. Solution Group met every aspect of the challenging brief and high level of expectation, whilst providing essential advice on digital opportunities our online presence presented, such as e-commerce, music showcasing and direct to fan interaction. They also played a vital role in technical support through the album campaign, without which we could not have enjoyed the success we did. I wouldn’t hesitate to recommend Solution Group to anyone looking for design, digital or creative solutions.

Detroit Social Club

Services /

Illustration / Websites / Packaging / Branding /

Made in Gateshead.