We were briefed to brand Allen Valley Velo, a new cycling club based out of Allendale, Northumberland. So needless to say when it came to designing the club kit and branding it had to be the finest design this side of Milan. A timeless colourway which harks back to classic racing heritage was chosen alongside stylish typography. The result is a beautiful clothing range for the Northumberland cycling club. Since the kit was released they’ve sold like hot cakes and had many an admiring comment from rival cycling clubs the length and breadth of Britain.
Solution Group managed to make wearing Lycra actually cool and you know it must have been designed well when people are joining your club just because they want the kit.
Directeur Sportif – Allen Valley Velo