Football Supporters’ Association

We were briefed to brand the Football Supporters Association (FSA), an organisation formed through the merging of the Football Supporters’ Federation and Supporters Direct. The FSA is an inclusive, independent, democratic organisation representing its members to governing bodies, leagues and clubs, with the aim of driving positive change at every level of the game. The FSA is a largely voluntary group and its rebrand needed to maintain the legitimacy that comes with being “By Fans, For Fans” while maintaining credibility with the football industry, whom the FSA seeks to influence.


We are a national organisation and asked a number of design companies from across the UK to tender for our rebrand and new website. We received a number of quality pitches but Solution stood out on a number of fronts: their existing portfolio, the understanding of our industry, cost, and the playful nature of their ideas. The FSA is a complex organisation but it’s fair to say both our staff and volunteers have been impressed with the high quality of their work.

As the staff member tasked with delivering this project I didn’t doubt that would be the case, having looked at their previous work. However, what impressed me even more was their commitment to fixing any problem I threw at them, whether it be technical back end matter or front end design. They were resolved quickly and without fuss. At larger agencies you might work with a “junior executive” but with Solution you always have the ear of the boss, and you can guarantee their tight team have similarly high standards and pride in their work.

Michael Brunskill,
Head of communications – The Football Supporters’ Association

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