Gateshead Council


Gateshead Council approached us for a major rebrand. We designed a marque that was both instantly recognisable, attractive and very importantly could work across an enormous amount of applications. The logo has to work in one or full colour, as well as across very large and very small formats.

Gateshead International Stadium

We were also asked by Gateshead Council to design an identity for Gateshead Stadium. We designed a marque which echoed the distinctive main stand of the stadium coupled with clear typography. The result was a clear identity which has been applied across all of Gateshead Stadium’s marketing materials from business cards to signage.


Gateshead Council worked with Solution Group to create two key pieces of branding – an update to the Council logo and a new logo for the Gateshead International Stadium. We found their approach very professional and efficient.

Their advice on the use and requirements of such logos across lots of communication channels was invaluable and the result was a simple, clean and practical solution to what we needed – creating a brand that has worked well for us for a number of years. The team were always very honest, open and friendly and the whole process was straightforward and met all our agreed deadlines.

Senior Corporate Officer,
Communications/Policy – Gateshead Council

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