We were delighted to be asked by the Design Council to look into the branding of the award winning Northumberland Tyne & Wear NHS Foundation Trust. After a lot of creative workshops and consultation work the ‘bloom’ icon was chosen, representing a new beginning in a caring environment, the identity has been rolled out to great acclaim across the trust.

Trust Innovation

Trust Innovation Group is an in-house consultancy service that offers a wealth of specialist expertise and experience to influence, support and manage transformational change at a regional, national and international level.

We were briefed to design an identity that reflected the group’s values. The identity also had to work across NTW Solutions and NTW Academy, we achieved this with a neat typographic solution linking all three divisions together. The identity has been successfully rolled out across multiple media channels.

NHS Improvement

NHS England and NHS Improvement are working together as a new single organisation to better support the NHS to deliver improved care for patients. We designed and produced a report for NHS Improvement on the national mental health improvement model, a document of national importance which was delivered to 10 Downing Street.


Trust Innovation, part of Northumberland Tyne and Wear NHS Trust, have worked with Solution Group for over 5 years. We have been particularly impressed with their attention to detail, their creative approach and most importantly their ability to respond and deliver quickly whenever required.

Stewart Gee,
Technical Director – NHS

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