Show Racism the Red Card

Show Racism the Red Card (SRtRC) is the UK’s leading anti-racism educational charity. It was established in January 1996, thanks in part to a donation by then Newcastle United goalkeeper Shaka Hislop.

We were briefed to design and build the website for ‘Show racism the Red card’ as a portal to promote inclusion and to drive positive change at every level of the game. To this day SRtRC continues to utilise the high-profile status of football and football players to help tackle racism in society and has also expanded into other sports and involved other personalities. The majority of the campaign’s work involves the delivery of educational workshops to young people and adults in schools, workplaces and at events held in football stadiums. Across the UK, SRtRC provides educational sessions to more than 50,000 individuals per year, along with hosting the UK’s largest equalities themed School Competition. In 2023, SRtRC has surpassed the landmark milestone of engaging 1 million people in these programmes.


When we were looking to rebuild the Show Racism the Red Card website, we were immediately struck by the work that Solution Group had already delivered for other clients, so it was a fairly easy decision to chose Solution for the job.

From inception to completion, the entire process was seamless, and the team at Solution demonstrated a profound understanding of our vision and goals right from the start.
Their attention to detail helped to ensure that every element of the website reflected our ambitions.
The user-friendly interface that they have created has received praise from both our team and our beneficiaries.

Their professionalism, creativity, and dedication to client success make them a standout choice.

Paul Kearns
Director of Operations (DCE),
Show Racism the Red Card

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