This is Tomorrow is a large new open-air festival held in Newcastle. We were briefed to name and brand the festival, our designs were inspired by the vision of innovative pop artist Richard Hamilton, who lectured at Newcastle University in the 1960’s and his boundary pushing ideas. The festival is planting it’s roots in Newcastle with an ethos of experimentation, daring and down right defiance of the norm.
Headliners for the live music experience have included Noel Gallagher, award-winning band Catfish and the Bottlemen and FOALS. We designed all the promotional materials for the festival from logo design through to 30 metre stage graphics. The campaign involved a heavy rotation of social media advertising which resulted in the festival selling out.